2025 Marketing Calendar for Retail Sales and Promotional Dates

January 2025: Starting the Year Strong

Jan. 1: New Year’s Day (Global)
Jan. 6: Epiphany/Three Kings’ Day (Christian, Global)
Jan. 7: Orthodox Christmas (Рождество Христово) [Russian Orthodox]
Jan. 13-15: NRF 2025 – Retail’s Big Show & Expo (USA)
Jan. 14: Orthodox New Year (Старый Новый год) [Russian Orthodox]
Jan. 20: Martin Luther King Jr. Day (USA)
Jan. 23-25: Retail Fest USA (USA)
Jan. 26: Australia Day (Australia)
Jan. 31: Deadline to send T4 slips to employees (Canada)

February 2025: Love, Culture, and Celebration

Feb. 2: Groundhog Day (Canada/USA)
Feb. 9: Chinese New Year (春节) [Spring Festival, Global]
Feb. 11: Mardi Gras (USA, Global)
Feb. 14: Valentine’s Day (Global)
Feb. 17: Family Day (Canada, regional holiday)
Feb. 26: Maha Shivaratri (महाशिवरात्रि) [Hindu, Global]
Feb. 24-27: eTail Palm Springs (USA)
Feb. 28: Deadline to file T4 slips by mail (Canada)

March 2025: Growth, Awareness, and Renewal

Mar. 3-5: Prosper Show (USA)
Mar. 8: International Women’s Day (Global)
Mar. 10: Ramadan begins (رمضان) [Islamic, Global]
Mar. 15: Deadline to file S-Corp (Form 1120S) and Partnership (Form 1065) tax returns (USA)
Mar. 17: St. Patrick’s Day (Ireland, USA, Canada)
Mar. 20: Nowruz (نوروز) [Persian New Year]
Mar. 22-23: Purim (פורים) [Jewish, Global]
Mar. 24-25: Holi (होली) [Hindu, Global]
Mar. 28: Good Friday (Christian, Global)
Mar. 30: Easter Sunday (Christian, Global)

April 2025: Sustainability and Innovation

Apr. 1: April Fools’ Day (Global)
Apr. 6: Rama Navami (राम नवमी) [Hindu, Global]
Apr. 8-9: DX3 Canada (Canada)
Apr. 11-20: Coachella Festival (USA)
Apr. 13: Vaisakhi (ਵਿਸਾਖੀ) [Sikh, Global]
Apr. 15: Deadline to file corporate tax returns (Form 1120) (USA)
Apr. 21: Earth Day (Global)
Apr. 25-27: Stagecoach Festival (USA)

May 2025: Empowering Connections

May 5: Cinco de Mayo (Mexico, USA)
May 11: Mother’s Day (Global)
May 13-15: Sellers Summit (USA)
May 23-24: Eid al-Fitr (عيد الفطر) [Islamic, Global]
May 19: Victoria Day (Canada)
May 26: Memorial Day (USA)

June 2025: Pride and Innovation

June 1-30: Pride Month (Global)
June 2-4: Shoptalk Europe (UK/Europe)
June 3-5: Retail Innovation Conference (USA)
June 10-12: CommerceNext (USA)
June 14: Flag Day (USA)
June 15: Father’s Day (Global)
June 19: Juneteenth (USA)
June 24-25: eTail UK (UK)

July 2025: Community and Friendship

July 1: Canada Day (Canada)
July 4: Independence Day (USA)
July 16-17: Ashura (عاشوراء) [Islamic, Global]
July 27: Islamic New Year (رأس السنة الهجرية)
July 30: International Day of Friendship (Global)

August 2025: Preparing for the Holiday Season

Aug. 11-14: eTail East (USA)
Aug. 15: Assumption of Mary [Christian, Global]
Aug. 26: Women’s Equality Day (USA)
TBD: Tax-Free Weekend (USA) (Dates vary by state)

September 2025: Education and New Beginnings

Sept. 1: Labour Day (USA, Canada)
Sept. 4: NFL Season Begins (USA)
Sept. 7: Grandparents’ Day (Global)
Sept. 16-18: Paris Retail Week (France/Europe)
Sept. 17-18: Ecommerce Expo (UK)
Sept. 20: Oktoberfest begins (Germany/Global)
Sept. 23-24: Yom Kippur (יום כיפור) [Jewish, Global]

October 2025: Creativity and Awareness

Oct. 1: International Coffee Day (Global)
Oct. 3-4: Rosh Hashanah (ראש השנה) [Jewish, Global]
Oct. 13: Thanksgiving (Canada)
Oct. 15: Dussehra (दशहरा) [Hindu, Global]
Oct. 31: Halloween (Global)
TBD: Fall Amazon Prime Event (Global)

November 2025: Gratitude and Giving

Nov. 1: Diwali (दीवाली) [Hindu, Global]
Nov. 2: Daylight Saving Time Ends (USA, Canada, Europe)
Nov. 4: Election Day (USA)
Nov. 11: Remembrance Day (Canada, UK, Australia)
Nov. 11: Singles’ Day (光棍节) [China]
Nov. 27: Thanksgiving (USA)
Nov. 28: Black Friday (Global)

December 2025: Reflection and Celebration

Dec. 1: Cyber Monday (Global)
Dec. 2: Giving Tuesday (Global)
Dec. 6: St. Nicholas Day (Christian, Global)
Dec. 22-30: Hanukkah (חנוכה) [Jewish, Global]
Dec. 24: Christmas Eve (Christian, Global)
Dec. 25: Christmas (Christian, Global)
Dec. 26-Jan. 1: Kwanzaa (USA/Global)
Dec. 26: Boxing Day (Canada, UK)
Dec. 31: New Year’s Eve (Global)

Bonus Section: Cultural and Religious Observances

This additional section ensures inclusivity for diverse cultures across the globe, providing visibility to important cultural and religious observances that go beyond typical North American perspectives. By highlighting these significant dates in their native languages, with English explanations in brackets, we hope to foster greater cultural understanding and inclusivity.

Jan. 14: Pongal (பொங்கல்) [Harvest festival, Tamil community]
Jan. 15: Makar Sankranti (मकर संक्रांति) [Hindu Harvest Festival, India]
Jan. 19: Timkat (ጥምቀት) [Ethiopian Orthodox Epiphany]
Feb. 21: International Mother Language Day (আন্তর্জাতিক মাতৃভাষা দিবস) [UNESCO observance, honoring linguistic diversity]
Mar. 10-17: Israeli Apartheid Week [Awareness event observed in multiple countries]
Mar. 21: International Day for the Elimination of Racial Discrimination [Global observance]
Mar. 25: Annunciation Day (Ευαγγελισμός) [Greek Orthodox, Christian feast]
Apr. 6: Hanuman Jayanti (हनुमान जयंती) [Hindu, celebration of Lord Hanuman]
Apr. 9: Theravada New Year [Buddhist, Southeast Asia]
Apr. 14: Songkran (สงกรานต์) [Thai New Year]
May 1: International Workers’ Day [Global, also known as Labor Day in many countries]
May 5: Kodomo no Hi (こどもの日) [Children’s Day, Japan]
May 17: International Day Against Homophobia, Transphobia, and Biphobia [Global awareness]
June 5: World Environment Day [Global observance]
June 21: National Indigenous Peoples Day [Canada]
July 4-6: Tanabata (七夕) [Star Festival, Japan]
Aug. 9: International Day of the World’s Indigenous Peoples [Global observance]
Aug. 19: Nag Panchami (नाग पंचमी) [Hindu festival dedicated to serpent deities]
Aug. 30: Raksha Bandhan (रक्षा बंधन) [Hindu festival celebrating sibling bonds]
Sept. 10: Ganesh Chaturthi (गणेश चतुर्थी) [Hindu, celebration of Lord Ganesha]
Sept. 15: Respect for the Aged Day (敬老の日) [Japan]
Oct. 9: Chung Yeung Festival (重阳节) [Chinese, honoring ancestors]
Nov. 24: Martyrdom of Guru Tegh Bahadur (ਸ੍ਰੀ ਗੁਰੂ ਤੇਗ ਬਹਾਦਰ ਜੀ) [Sikh remembrance day]
Dec. 6: Krampusnacht [Alpine folklore, Europe]
Dec. 21: Yule [Pagan/Wiccan celebration of the Winter Solstice]

Extra Bonus Section: Unexpected Delights

Sometimes, it’s the unexpected moments that bring the biggest smiles. In this extra bonus section, we’ve gathered a list of quirky, heartwarming, and unique dates to add a touch of surprise and joy to your 2025 marketing calendar. These occasions are perfect for sparking creativity, connecting with your audience in unexpected ways, and creating campaigns that stand out. Celebrate the little things, and watch them make a big impact!

Jan. 10: National Houseplant Appreciation Day [Celebrating the benefits of indoor plants]
Jan. 24: National Compliment Day [Spreading positivity with kind words]
Jan. 29: National Puzzle Day [Highlighting the joy of solving puzzles and brain games]
Feb. 5: National Chocolate Fondue Day [Indulging in the art of chocolate dipping]
Feb. 11: National Inventors’ Day [Honoring innovators and their contributions]
Feb. 15: Singles Awareness Day [Celebrating independence and self-love]
Feb. 17: Random Acts of Kindness Day [Encouraging spontaneous acts of goodwill]
Mar. 6: National Oreo Cookie Day [Celebrating the iconic cookie and its versatility]
Mar. 14: Pi Day (3.14) [Mathematical holiday dedicated to the number π]
Mar. 19: Client’s Day [Acknowledging and thanking loyal clients]
Mar. 29: National Mom and Pop Business Owners Day [Supporting small, family-run businesses]
Apr. 2: World Autism Awareness Day [Raising awareness and inclusion for autism]
Apr. 10: Siblings Day [Celebrating the special bond between siblings]
Apr. 20: “420” [Cultural celebration of cannabis appreciation]
Apr. 27: International Guide Dog Day [Honoring the role of guide dogs for the visually impaired]
May 4: Star Wars Day (“May the Fourth be with you”) [Celebrating Star Wars culture]
May 6-12: National Nurses Week [Acknowledging the vital role of nurses]
May 24: Scavenger Hunt Day [Promoting fun and creativity with scavenger hunts]
Jun. 8: Best Friends Day [Appreciating lifelong friendships]
Jun. 18: International Sushi Day [Celebrating the art of sushi]
Jul. 7: World Chocolate Day [Honoring the history and love for chocolate]
Jul. 17: World Emoji Day [Acknowledging emojis as a universal communication tool]
Jul. 20: Ice Cream Day [Enjoying and celebrating everyone’s favorite frozen treat]
Jul. 30: Cheesecake Day [Appreciating the creamy dessert loved worldwide]
Aug. 8: International Cat Day [Focusing on the welfare and love for cats]
Aug. 12: International Youth Day [Empowering and celebrating youth contributions]
Aug. 31: National Eat Outside Day [Encouraging meals in the open air]
Sept. 5: International Day of Charity [Highlighting philanthropy and social good]
Sept. 8: International Literacy Day [Promoting global literacy and education]
Sept. 27: World Tourism Day [Celebrating the impact of global tourism]
Oct. 4: World Animal Day [Promoting animal welfare and protection]
Oct. 10: World Mental Health Day [Raising awareness and support for mental health]
Oct. 16: World Food Day [Highlighting global food security issues]
Oct. 24: United Nations Day [Honoring the establishment of the United Nations]
Nov. 13: World Kindness Day [Encouraging acts of kindness worldwide]
Nov. 14: World Diabetes Day [Raising awareness about diabetes prevention and management]
Nov. 20: Universal Children’s Day [Focusing on children’s rights and welfare]
Nov. 26: Cake Day [Celebrating the joy of cakes across cultures]
Dec. 1: World AIDS Day [Promoting awareness and support for HIV/AIDS initiatives]
Dec. 3: International Day of Persons with Disabilities [Advocating for inclusivity and rights]
Dec. 10: Human Rights Day [Celebrating the Universal Declaration of Human Rights]