BC Craft Beer Industry: Graphic Design, Branding, and Marketing

Define Your Goals and Work Backwards: The Foundation of a Successful Craft Brewery

Before crafting a marketing plan, designing labels, or launching new products, breweries need to clearly define their long-term business objectives. A well-structured business strategy should shape every decision—from branding and consumer engagement to distribution and expansion.

Key questions to ask before making strategic moves:

What do we want to be known for? Is it hyper-locality, experimental brewing, sustainability, or culinary pairings?
What problem are we solving for the consumer? A brewery must define the specific value it provides to its audience beyond just good beer.
What emotions should customers associate with our brand? Successful brands create emotional connections—whether it’s nostalgia, humor, adventure, or craftsmanship.
Who is our ideal customer? Identifying and understanding target demographics (from first-time beer drinkers to seasoned craft enthusiasts) will shape branding and product strategy.
What does success look like? Clear KPIs (growth in sales, brand recognition, engagement metrics) should guide long-term planning.

Working backwards from these answers allows breweries to strip away unnecessary complexity, refine their brand identity, and make strategic decisions that align with their mission.

Using Data and Analytics to Strengthen Business Fundamentals

While craft beer is a creative industry, breweries must think like data-driven businesses. Many independent brewers underutilize analytics and market insights, resulting in missed opportunities for growth.

How to Leverage Data for Smarter Decision-Making

Track customer buying habits: Understanding when, where, and how people purchase craft beer helps optimize distribution and pricing strategies.
Use feedback loops to refine offerings: Online surveys, social media engagement, and direct consumer insights can guide future product development.
Monitor industry trends: Non-alcoholic beer, hybrid beer styles, and premium packaging are growing segments—staying ahead of these trends can boost competitive advantage.
Evaluate product performance: Not every beer needs to be a year-round staple. Seasonal and limited releases can generate excitement while reducing stale inventory.

By embedding data-driven decision-making into business operations, breweries can refine their product offerings, enhance consumer engagement, and maximize profitability.

Crafting a Brand Identity That Stands Alone

Too many breweries rely on generic craft beer aesthetics—handwritten fonts, overused hop illustrations, and uninspired names. To stand out, breweries must develop a distinct brand language, storytelling approach, and design philosophy.

What Defines a Strong Craft Beer Brand?

A Guiding Star: Every brewery should have a central ethos that informs branding, storytelling, and marketing. Whether it’s “adventurous brewing” or “BC’s most sustainable beer,” a clear mission strengthens brand consistency.
Ownable Cultural Touchpoints: Branding should be rooted in something unique to the brewery—be it local folklore, personal stories, or historical references.
Linguistic Originality: Breweries should create their own neologism—unique beer names, proprietary taglines, and clever descriptions can set a brand apart.
Quirky and Distinct Visuals: Whether embracing bold colors, unexpected mascots, or fine-art-inspired packaging, breweries should move beyond formulaic label design.

A compelling brand identity isn’t just about looking different—it’s about building an ecosystem of meaning that consumers can connect with.

Escaping the Copycat Trap: Why Imitation Stunts Growth

A significant issue in the BC craft beer industry is the tendency for breweries to mimic each other. This results in market oversaturation, where multiple breweries have nearly identical branding, beer styles, and packaging.

How to Break Away from Imitation and Find Your Own Lane

Develop branding in isolation: Instead of monitoring competitors, breweries should develop their brand identity in a creative vacuum before refining it based on consumer feedback.
Experiment with unconventional designs: Textured labels, hand-drawn mascots, or collage-style branding can create a unique visual footprint.
Emphasize storytelling over trends: While aesthetic trends come and go, a well-crafted brand story remains timeless.
Test and iterate: Run small-batch releases, exclusive collaborations, or limited-edition can designs to gauge consumer interest before fully committing.

Breweries that prioritize originality over industry conformity will build stronger, more loyal customer bases.

Repositioning Craft Beer as a Culinary Experience

Beer isn’t just a beverage—it’s an integral part of food culture. However, many BC breweries fail to capitalize on this positioning.

How to Elevate Beer as a Culinary Product

Strengthen beer and food pairings: Position beer alongside cuisine through curated pairing events, restaurant collaborations, and on-label recommendations.
Emphasize local ingredients: Highlighting regionally sourced hops, grains, and adjuncts adds value and authenticity.
Create immersive tasting experiences: Brewery visits should go beyond simple tastings—consider multi-sensory experiences that combine storytelling, education, and gastronomy.

By integrating craft beer into the culinary world, breweries can access a wider audience and increase perceived product value.

Humanizing Your Brewery: The Role of Storytelling and Local Culture

Modern consumers crave authenticity. The best craft breweries aren’t just selling beer—they’re selling a story.

Strategies to Create Deeper Connections with Consumers

Put faces to the brand: Showcase brewers, founders, and team members to create emotional connections.
Celebrate local history and culture: Integrate elements of BC’s diverse cultural landscape into branding, from Indigenous storytelling to regional heritage.
Craft a brand narrative that evolves: Rather than a static “about us” page, brands should develop ongoing stories—seasonal releases can reflect changing themes and inspirations.

People don’t just buy craft beer—they buy into the story behind it.

Expanding Audience Reach: Multi-Language Marketing and Consumer Inclusivity

Craft beer often targets a narrow demographic—primarily young, English-speaking men. To grow, breweries must embrace inclusive marketing strategies.

Multi-language packaging and advertising: BC is one of Canada’s most multicultural provinces—branding should reflect this diversity.
Welcoming first-time craft beer drinkers: Not everyone is familiar with double IPAs and barrel-aged stouts. Breweries should develop approachable, educational messaging for new consumers.
Understanding user intent: Some consumers want bold experimental flavors, while others seek easy-drinking classics—branding and marketing should reflect these different journeys.

A diverse audience requires a diversified approach to branding and outreach.

The Organizations Powering BC’s Craft Beer Industry

British Columbia has a strong network of organizations that support and advocate for the craft beer industry. Here are the key entities:

BC Ale Trail: A tourism initiative offering self-guided tours that pair craft brewery experiences with the natural beauty of British Columbia, encouraging both locals and visitors to explore the province’s diverse beer culture.
BC Beer Awards and Festival: An annual event that celebrates excellence in BC brewing, recognizing the best craft beers and breweries in the province.
BC Craft Brewers Conference: An annual gathering that brings together industry professionals for educational seminars, networking opportunities, and showcases of industry innovations.
BC Craft Brewers Guild: Represents and advocates for BC’s independent craft breweries, promoting the creation and discovery of truly great BC craft beer.
BC Craft Beer Month: A month-long celebration in October featuring special events, new releases, tastings, tap takeovers, beer dinners, and more, highlighting the province’s craft beer culture.
Brewery & the Beast: An annual event that pairs craft beer with culinary offerings, featuring a curated lineup of award-winning craft beers, specialty cocktails, traditional cider, spirits, and hard seltzers.
Brewloops Beer Festival: A non-profit organization in Kamloops that promotes local culture through events celebrating BC craft beer, music, and entertainment, fostering community engagement.
Canadian Craft Brewers Association: A national organization that advocates for and supports craft brewers across Canada, including those in British Columbia.
Great Canadian Beer Festival: Held annually in Victoria since 1993, this festival focuses on cask ales from the Pacific Northwest and attracts numerous craft breweries and thousands of visitors each year.
The Growler: A publication dedicated to BC’s craft beer scene, offering news, brewery listings, and articles about the province’s beer culture.
Tourism BC: Promotes British Columbia’s craft beer scene as a travel experience, integrating brewery visits into the province’s tourism landscape.
Tourism Industry Association of BC: Collaborates with the BC Craft Brewers Guild to promote the craft beer sector as a significant component of the province’s tourism offerings.
Vancouver Craft Beer Week: Established in 2010, VCBW is Canada’s first “beer week” festival, featuring numerous events across Vancouver that culminate in a grand tasting festival, celebrating craft beer culture.
Vancouver’s North Shore Craft Beer Week: An annual celebration of craft brewing in the North Shore region, hosting events, tastings, and more to highlight local breweries.

The Future of BC Craft Beer

The BC craft beer industry is at a turning point. To thrive, breweries must embrace business fundamentals, develop unique branding, and prioritize consumer connection. Operating a brand in the BC craft beer industry does not need to be tedious or turbulent if you understand the essentials—focusing on business basics, using customers as the core of planning, and leveraging data and analytics to refine and optimize strategies. Success comes from mastering the fundamentals first, then working backward to create efficient systems that drive growth and sustainability.

By staying true to your vision, brand, and values while continuously evolving based on real consumer insights, breweries can carve out a distinct identity that stands the test of time. The BC craft beer industry is a growing, thriving, and culturally dynamic space filled with limitless potential for those willing to innovate and differentiate.

Bl3nd Design welcomes everyone in the BC craft beer industry to connect with us for expert business consulting and planning. Whether you’re launching a new brewery, rebranding an existing one, or simply looking for strategic guidance to get your business back on track, we’re here to help. Together, we can ensure that BC’s craft beer industry not only sustains but flourishes for years to come.

History of Craft Beer in British Columbia Canada

British Columbia (BC) has become one of North America's most celebrated craft beer destinations, with a vibrant, diverse, and innovative brewing culture. From Indigenous fermentation traditions to European settlers, Gold Rush-era breweries, Prohibition, corporate domination, and the explosion of the modern craft beer movement, BC’s brewing history is a fascinating evolution of flavors, techniques, and cultural influence. This comprehensive account explores every key milestone, significant figure, and defining moment in the province’s brewing history, tracing its journey from early beer-making to today’s craft beer revolution.

Early Brewing and Indigenous Fermentation Traditions (Pre-1800s)

Before European settlement, Indigenous communities across the Pacific Northwest had extensive knowledge of fermentation. While these weren’t beers in the modern sense, fermented beverages made from berries, roots, and botanicals existed, using natural yeasts present in the environment. Alcoholic fermentation among Indigenous cultures was largely overlooked by early settlers, but it demonstrates that BC had a long tradition of fermentation before formal brewing practices were introduced by European colonists.

The Arrival of European Brewing Traditions (Early 1800s–1850s)

The first known instances of beer brewing in British Columbia can be traced to the Hudson’s Bay Company (HBC), which established key fur trading posts throughout the Pacific Northwest. Brewing was an essential practice among British and European traders, as beer was safer to drink than untreated water and helped sustain workers in remote outposts.

Fort Vancouver Brewery (1825) – The earliest large-scale brewing operation serving the Pacific Northwest, operated by the HBC in present-day Washington State but supplying much of BC.
Fort Langley (1827) – Beer brewing was likely practiced here as it became an important trading post along the Fraser River.
Fort Victoria (1843) – Brewing was a necessity for British settlers, and small-scale production would have occurred here before formal breweries emerged.

The Gold Rush and the Birth of Commercial Brewing (1858–1890s)

The Fraser Canyon Gold Rush (1858) and the Cariboo Gold Rush (1860s) brought an influx of miners, prospectors, and settlers to British Columbia. The sudden rise in population created a booming demand for beer, leading to the establishment of BC’s first commercial breweries.

Key Breweries & Figures of the Gold Rush Era

Victoria Brewery (1858, Victoria) – Founded by William Steinberger, this was one of BC’s first known commercial breweries.
Phoenix Brewery (1859, Victoria) – Founded by Charles Gowlland, another pioneer of early BC brewing.
Columbia Brewery (1860s, New Westminster) – One of several breweries serving the growing population along the Fraser River.
Barkerville Brewery (1860s, Cariboo Region) – Established in the heart of the Cariboo Gold Rush to provide beer for miners.

Impact of Immigration on Beer Styles

British brewers brought mild ales, porters, and bitters.
German immigrants introduced lagers and pilsners, which would become dominant in the coming decades.

By the late 19th century, brewing was a profitable industry, and BC had a growing network of local breweries serving towns, mining camps, and logging communities.

The Rise of Large Breweries and the Prohibition Era (1890s–1921)

As settlements grew into cities, breweries expanded and consolidated. Many early pioneers were absorbed into larger brewing companies, forming the foundation for BC’s major beer producers.

Key Breweries of the Late 19th & Early 20th Century

Doering & Marstrand Brewery (1890, Vancouver) – One of the city’s first large breweries.
Silver Spring Brewery (1900, Victoria) – A significant regional producer.
Capilano Brewery (1890s, North Vancouver) – Another early major operation.

With beer’s popularity growing, the Temperance Movement gained momentum, leading to Prohibition in BC (1917–1921). During this period:

Many breweries shut down.
Some survived by producing near-beer (low-alcohol beer) or soft drinks.
Illegal brewing and smuggling (bootlegging) became rampant.

Corporate Domination and the Decline of Independent Brewing (1921–1970s)

After Prohibition ended in 1921, BC’s brewing industry was heavily regulated. Government-controlled liquor distribution created challenges for small breweries, while major brewing companies expanded.

The Era of Mergers & Mass Production

Throughout the mid-20th century, small breweries were acquired by national brands, leading to a homogenization of beer styles. The major players included:

Labatt Brewing Company – Originally from Ontario, expanded in BC.
Molson Brewery – Set up operations in BC in the 1950s.
Carling O’Keefe – Another dominant brand, eventually merging with Molson.
Lucky Lager (Victoria, 1934) – One of the few BC brands to survive independently.

By the 1960s and 1970s, pale lager was virtually the only beer style available, with little diversity. Independent breweries had nearly disappeared, setting the stage for a brewing revolution.

The Birth of BC’s Craft Beer Movement (1980s–1990s)

By the late 1970s, beer consumers grew dissatisfied with mass-market lagers, craving flavorful, traditional, and unique styles. Inspired by the American craft beer movement, BC saw the rise of microbreweries and brewpubs.

Key Pioneers of BC Craft Beer

Horseshoe Bay Brewery (1982, West Vancouver) – Founded by Frank Appleton and John Mitchell, BC’s first modern craft brewery.
Spinnakers Brewpub (1984, Victoria) – Canada’s first licensed brewpub, a game-changer for craft beer culture.
Granville Island Brewing (1984, Vancouver) – One of BC’s first microbreweries, making craft beer more accessible.
Phillips Brewing (2001, Victoria) – Founded by Matt Phillips, became a leading name in BC’s craft beer scene.

Craft beer culture began taking root, but the market was still dominated by large breweries.

The Craft Beer Explosion (2000s–2020s)

The 2000s and 2010s marked an unprecedented explosion in BC’s craft brewing industry. Changes in liquor laws, rising consumer demand, and creative experimentation led to hundreds of new breweries.

Key Trends & Developments

IPA Boom – BC breweries became famous for their bold, hoppy IPAs.
Barrel Aging & Sours – Breweries like Strange Fellows and Four Winds pioneered new styles.
Brewery Districts – Vancouver’s Yeast Van, Port Moody’s Brewer’s Row, and Victoria’s Rock Bay became craft beer hubs.
Farm-to-Glass Brewing – Breweries like Persephone and Field House focused on local ingredients.

By 2023, BC had over 200 craft breweries, cementing its reputation as a global leader in craft brewing.

The Future of BC Craft Beer (2025 & Beyond)

BC’s craft beer industry continues to innovate with trends such as:

Sustainability & Eco-Friendly Brewing
Low-Alcohol & Non-Alcoholic Craft Beer
Experimental Brewing with New Hops & Yeasts

With a strong foundation and continued creativity, British Columbia’s craft beer scene remains at the forefront of the global beer revolution. From small-town breweries to internationally acclaimed producers, BC’s brewing legacy is one of resilience, passion, and innovation.

A Complete Guide to Craft Beer Styles & Flavors

Craft beer is celebrated for its vast diversity of styles and flavors, ranging from crisp and refreshing lagers to bold, hop-forward IPAs, rich and malty stouts, and complex, barrel-aged creations. Whether you're a casual drinker or a craft beer connoisseur, understanding the different types of beer can enhance your tasting experience and help you explore new favorites. This section provides a comprehensive breakdown of all known beer styles, their defining characteristics, and the flavor profiles that make them unique. From the world's most traditional brews to experimental and hybrid styles, this list covers everything a craft beer enthusiast should know.

LAGERS (Clean, Crisp, and Refreshing)

Lagers are known for their smooth, clean flavors and crisp finish, achieved through cold fermentation and extended aging. These beers tend to have a light body and a focus on malt sweetness with subtle hop bitterness.

Pale Lager – Light, crisp, and highly drinkable with subtle malt sweetness and mild bitterness (e.g., Pilsner Urquell, Stella Artois).
Pilsner – A more bitter, hop-forward version of a pale lager, originating in the Czech Republic and Germany, often featuring spicy, floral, or herbal hop notes.
Helles Lager – A maltier, slightly sweeter German-style lager with a soft, rounded body, often with notes of bread and biscuit.
Dortmunder Export – A balanced lager with a malt-forward backbone and a touch of hop bitterness, stronger than a Pilsner but drier than a Helles.
Amber/Red Lager – A maltier, slightly toasty lager with caramel and toffee notes, sometimes with a hint of nutty complexity.
Dark Lager (Schwarzbier) – A dark, roasty lager with mild chocolate and coffee flavors but a light, crisp body.
Vienna Lager – A smooth, medium-bodied lager with a reddish hue, toasted malt, and a dry finish.
Bock – A stronger, malt-driven German lager with caramel, toasted bread, and mild sweetness, usually darker in color.
Doppelbock – A richer, higher-alcohol version of a bock, often featuring deep toffee, dark fruit, and a full-bodied malt profile.
Eisbock – A high-alcohol, concentrated version of a doppelbock, created through freeze-distillation, which enhances its rich malt and dark fruit character.
Maibock (Helles Bock) – A spring seasonal beer that is lighter in color than a traditional bock, with a strong malt backbone and a crisp, slightly hoppy finish.

ALES (Diverse, Flavorful, and Often Fruity)

Ales are fermented at warmer temperatures, creating fruitier, more complex flavors than lagers. They range from light and refreshing to dark and full-bodied.

Pale Ale – Balanced, easy-drinking with mild malt sweetness and a floral, citrus, or pine hop profile.
English Bitter (ESB - Extra Special Bitter) – A low-carbonation, malt-forward ale with a mild, earthy hop presence, often with biscuit and toffee notes.
Golden Ale – A light, refreshing ale with subtle fruitiness, a crisp body, and mild malt sweetness.
Blonde Ale – Similar to a golden ale but often slightly maltier, with smooth, rounded flavors and a balanced finish.
Red Ale (Irish Red Ale) – A malt-forward ale with caramel, toffee, and sometimes roasted notes, often smooth and slightly sweet.
Brown Ale – A darker, nuttier ale with chocolate, caramel, and mild roastiness, ranging from English-style sweet brown ales to drier, more hop-forward American versions.
Scotch Ale (Wee Heavy) – A rich, malty ale with caramel, toffee, and dark fruit notes, often with a warming alcohol presence.

IPAS (India Pale Ales) (Hop-Forward, Bold, and Bitter)

IPAs are known for their intense hop aromas and flavors, ranging from citrusy and piney to juicy and tropical.

West Coast IPA – A bitter, resinous, piney IPA with citrus-forward hops and a dry finish.
New England IPA (Hazy IPA) – A juicy, hazy IPA with low bitterness, a smooth, pillowy mouthfeel, and tropical fruit flavors.
Double IPA (DIPA/Imperial IPA) – A higher-alcohol IPA with intense hop flavors and a malt backbone, often with citrus, pine, and resinous hop notes.
Session IPA – A lower-alcohol IPA that maintains a strong hop character while being more drinkable and refreshing.
Black IPA (Cascadian Dark Ale) – A dark, roasted IPA with coffee, chocolate, and piney hop bitterness.
Milkshake IPA – A lactose-infused, smooth IPA with a creamy mouthfeel and fruit flavors.
Brut IPA – A bone-dry, champagne-like IPA with effervescent carbonation and crisp hop character.

STOUTS & PORTERS (Dark, Roasty, and Rich)

Stouts and porters are dark ales with rich flavors of chocolate, coffee, and caramel, often full-bodied and smooth.

Dry Stout (Irish Stout) – A roasty, dry stout with a smooth body and moderate bitterness (e.g., Guinness).
Oatmeal Stout – A fuller-bodied stout with a creamy mouthfeel from oats, often with chocolate and coffee flavors.
Milk Stout (Sweet Stout) – A stout with lactose sugar, making it smooth and slightly sweet.
Imperial Stout – A high-alcohol, full-bodied stout with deep roasted malt complexity, often aged in barrels.
Pastry Stout – A dessert-style stout brewed with ingredients like vanilla, cocoa, caramel, and nuts.
Baltic Porter – A high-alcohol, smooth, lagered porter with dark fruit notes and rich malt depth.
Smoked Porter – A porter with smoked malt, giving it a campfire, bacon-like, or earthy character.

SOUR & WILD ALES (Tart, Funky, and Experimental)

Sour beers use wild yeasts and bacteria to create tart, funky, and fruity flavors.

Berliner Weisse – A light, tart wheat beer often served with fruit syrups.
Gose – A salty, tart wheat beer with coriander and citrus.
Lambic – A spontaneously fermented Belgian ale with funky, wild yeast characteristics.
Gueuze – A blend of aged and young lambics, creating a dry, effervescent sour ale.
Flanders Red/Brown – A rich, wine-like Belgian sour with dark fruit notes.
American Wild Ale – A broad category for experimental sour ales using wild yeast strains.
Kettle Sour – A modern sour beer brewed quickly using lactobacillus bacteria.

HYBRID & SPECIALTY BEERS

Barrel-Aged Beers – Any beer aged in whiskey, wine, or rum barrels for added depth.
Rye Beer – Brewed with rye malt, adding a spicy, earthy character.
Pumpkin Ale – A spiced seasonal beer with cinnamon, nutmeg, and clove.
Fruit Beer – A beer brewed with real fruit, ranging from light wheat ales to rich stouts.
Coffee Beer – A beer infused with coffee beans for roasty complexity.
Honey Beer – Brewed with honey for subtle floral sweetness.
Gruit – An ancient beer style brewed without hops, using herbs and spices instead.

Final Thoughts

Craft beer is an ever-evolving world, with brewers constantly pushing boundaries to create new styles, hybrid flavors, and innovative brewing techniques. Whether you enjoy light, crisp lagers, bold hop-forward IPAs, rich and roasty stouts, or complex barrel-aged and sour beers, this guide offers a foundation for understanding the incredible range of flavors and styles in craft beer. No matter your preference, there’s always something new to explore in the BC craft beer scene!

List of All Craft Breweries in British Columbia

British Columbia is renowned for its vibrant and ever-evolving craft beer scene, home to hundreds of independent breweries spanning urban centers, small towns, and remote communities. From the bustling beer hubs of Vancouver’s Yeast Van, Brewery Creek, and North Shore Ale Trail to the scenic craft beer destinations of Victoria’s Brewery Bay, the Sea-to-Sky Corridor, the Fraser Valley Ale Trail, the Okanagan, the Kootenay Rockies, Vancouver Island, and Northern BC, each region boasts its own unique brewing culture, flavors, and local influences.

This definitive list of BC craft breweries serves as a resource for beer enthusiasts, industry professionals, and travelers looking to explore the province’s incredible selection of breweries. Whether you’re seeking hazy IPAs from the Lower Mainland, farmhouse ales from Vancouver Island, crisp lagers from the Okanagan, or barrel-aged specialties from the Kootenays, this guide provides a comprehensive snapshot of BC’s diverse brewing landscape. From historic brewpubs to cutting-edge experimental breweries, this list will help you discover new favorites, plan your next brewery tour, and support BC’s thriving craft beer community.

A

101 Brewhouse + Distillery – Located in Gibsons on the Sunshine Coast, this brewery-distillery hybrid offers small-batch beer and spirits.
3 Dogs Brewing – A White Rock craft brewery in the South of the Fraser region, known for its approachable and easy-drinking beers.
33 Acres Brewing Company – Based in Vancouver’s Brewery Creek district, this stylish brewery focuses on minimalist branding and craft innovation.
33 Brewing Experiment – A sister brewery to 33 Acres, this Vancouver-based offshoot explores experimental brewing techniques.
4 Mile Brewing Co. – Located in Victoria, this brewery operates out of a historic 19th-century roadhouse, offering classic and seasonal ales.
A-FRAME Brewing – Based in Squamish along the Sea-to-Sky Corridor, this brewery is inspired by BC’s cabin culture and specializes in unfiltered ales.
Abandoned Rail Brewing Co. – A Penticton-based brewery located along the historic Kettle Valley Railway, specializing in small-batch lagers and ales.
Ace Brewing Company – Located in Courtenay on Vancouver Island, this aviation-themed brewery creates classic and innovative craft styles.
Alberni Brewing Co. – A Pacific Rim Ale Trail brewery in Port Alberni, known for its West Coast-inspired craft beers.
Andina Brewing Company – A Vancouver-based brewery offering South American-inspired craft beers.
Angry Hen Brewing Co. – A microbrewery in Kaslo, a small Kootenay town, focusing on handcrafted ales with local ingredients.
Another Beer Company – A quirky, experimental craft brewery in New Westminster, offering diverse small-batch brews.
Arrowhead Brewing Company – Situated in Invermere in the Kootenay Rockies, this brewery is known for its mountain-inspired ales.

B

Backcountry Brewing – A Squamish-based brewery along the Sea-to-Sky Ale Trail, known for its adventurous branding and bold IPAs.
Backroads Brewing Company – A small-batch brewery in Nelson in the Kootenay region, offering classic European-style ales.
Bad Dog Brewing Company – A Greater Victoria Ale Trail brewery in Sooke, offering small-batch, handcrafted beers in a relaxed setting.
Barkerville Brewing Co. – Based in Quesnel, this brewery pays homage to BC’s Gold Rush history with themed craft brews.
Barley Mill Brew Pub – A historic brewpub in Penticton that serves house-brewed craft beers alongside classic pub fare.
Barley Station Brew Pub – A Salmon Arm brewery in the Southern Interior Ale Trail, offering a mix of traditional and experimental styles.
Barn Owl Brewing – Located in Kelowna’s historic Mission district, this brewery is housed in a restored 1920s barn.
Barnside Brewing Co. – A Ladner-based brewery that integrates local farm ingredients into their small-batch brews.
Batch 44 Brewery & Kitchen – A Sunshine Coast Ale Trail brewery in Sechelt, known for its food-focused brewpub experience.
Bayview Brewing Company – A Ladysmith-based brewery on Vancouver Island’s Central Ale Trail, specializing in small-batch craft beer.
Beach Fire Brewing – A community-driven brewery in Campbell River on Northern Vancouver Island, offering a welcoming atmosphere.
Beacon Brewing – A Sidney-based microbrewery along the Greater Victoria Ale Trail, focusing on approachable craft beer styles.
Beard’s Brewing – Fort St. John’s craft beer pioneer, serving the Northeast BC Ale Trail with local-inspired ales.
The Beer Farmers – A Pemberton brewery on the Sea-to-Sky Ale Trail, combining farming and brewing with estate-grown ingredients.
Beere Brewing Company – Located in North Vancouver, this brewery is known for its modern branding and juicy, hop-forward beers.
Beva Brewing & Blending – A North Vancouver brewery blending craft beer and barrel-aged styles for a unique drinking experience.
Big Bear Brewing – A Kelowna-based brewery offering small-batch craft beer.
Black Kettle Brewing – A North Vancouver nano-brewery producing small-batch, handcrafted beers for a loyal local following.
BNA Brewing Co. – A brewery, pub, and bowling alley in Kelowna, offering a mix of classic and experimental beer styles.
Bomber Brewing – Located in East Vancouver’s Yeast Van district, this brewery specializes in balanced, drinkable beers.
Bowen Island Brewing Co. – Originally established on Bowen Island, now operating in Vancouver, known for its approachable craft beers.
Braggot Brewing – A North Vancouver brewery that focuses on mead-beer hybrids, blending honey and malt.
Brassneck Brewery – A Vancouver favorite in Brewery Creek, known for its small-batch, ever-changing lineup of beers.
BREWHALL Beer Co. – A Vancouver Brewery Creek brewery and beer hall with a focus on collaborative and experimental beers.
The BrewHouse (High Mountain Brewing) – A Whistler-based brewery serving craft beer alongside a full-service restaurant.
Brewing August – A modern craft brewery in Vancouver’s Brewery Creek district, focusing on clean branding and quality brews.
Bricklayer Brewing – A Chilliwack-based brewery along the Fraser Valley Ale Trail, offering farm-to-glass craft beer.
Bridge Brewing Company – North Vancouver’s first craft brewery, known for its sustainable brewing practices.
Bright Eye Brewing – A Kamloops-based brewery in the Southern Interior, known for experimental styles and vibrant branding.
Britannia Brewing Co. – A Richmond-based brewery focusing on handcrafted, small-batch ales.
Brookswood Brewing Co. – A small brewery in Langley, focusing on community-driven brewing and traditional styles.
Buffalo Rouge Brewing – A Kelowna brewery in the heart of wine country, specializing in farmhouse ales and lagers.
Bulkley Valley Brewery – A Smithers-based brewery in Northwest BC, featuring locally inspired craft beers.

C

Camp Beer Co. – A Langley-based brewery with a community-focused, relaxed atmosphere and seasonal craft beers.
Cannery Brewing – A Penticton-based brewery producing award-winning beers inspired by the Okanagan Valley.
Canoe Brewpub – A Victoria brewpub offering house-made beers and a full-service restaurant.
Cliffside Brewing – A Nanaimo-based brewery focused on West Coast-inspired craft beers.
Canuck Empire Brewing Co. – An Abbotsford brewery creating uniquely Canadian-inspired craft beers.
Cask and Cleaver Brewing – A 100 Mile House-based brewery serving classic and modern craft beer styles.
Category 12 Brewing – A Victoria brewery on the Greater Victoria Ale Trail, known for its science-driven approach to brewing.
Central City Brewers & Distillers – A major Surrey-based brewery, home to Red Racer beers and a distillery.
Checkerhead Brewing – An up-and-coming brewery in Shirley, set to open soon along Vancouver Island’s craft beer circuit.
Coast Mountain Brewing – A Whistler-based brewery in the Sea-to-Sky region, focusing on Belgian and hop-forward styles.
Connector Brewing – A West Kelowna brewery along the Okanagan Ale Trail, crafting small-batch ales.
Container Brewing – A Yeast Van-based brewery producing modern, hop-forward and experimental beers.
Copper Brewing – A Kelowna brewery known for its rotating lineup of creative craft beers.
Craig Street Brewing – A Duncan-based brewery on Vancouver Island, offering a mix of classic and contemporary styles.
Crannóg Ales – A Sorrento-based organic farmhouse brewery, known for its commitment to sustainability.
CrossRoads Brewing & Distillery – A Prince George-based brewery bringing craft beer to Northern BC.
Cumberland Brewing Company – A brewery in Cumberland on Northern Vancouver Island, featuring locally inspired craft brews.

D

Dageraad Brewing – A Burnaby-based brewery specializing in Belgian-style ales with a West Coast twist.
Deep Cove Brewers and Distillers – A North Vancouver brewery and distillery producing craft beer and small-batch spirits.
Dead Frog Brewery – A Langley brewery offering a mix of hop-forward and malt-driven craft beers.
Deadfall Brewing Company – A Prince George brewery in Northern BC, known for its adventurous beer styles.
Deadhead Brew Co. – A Duncan-based brewery on Vancouver Island, offering small-batch, handcrafted ales.
Detonate Brewing Company – A Summerland brewery producing full-flavored, small-batch craft beers.
Devils’ Bath Brewing – A Port McNeill brewery in Northern Vancouver Island, focused on locally inspired brews.
Dog Mountain Brewing – A Port Alberni brewery with a rooftop patio, offering scenic views and fresh craft beer.
Dogwood Brewing – A Vancouver brewery focused on organic, sustainable brewing practices.
Driftwood Brewery – A Victoria-based brewery known for its high-quality IPAs and barrel-aged beers.

E

East Vancouver Brewing Company – A Yeast Van brewery known for approachable, community-driven craft beers.
Electric Bicycle Brewing – A funky Vancouver brewery in Brewery Creek, offering innovative beer styles.
Empty Keg Brew House – A Merritt-based brewery in the Southern Interior, known for small-batch creations.
Encore Brewing Company – A Cranbrook brewery in the Kootenay Rockies, offering a diverse range of styles.
Erie Creek Brewing – A Salmo-based brewery in the Kootenays, focusing on small-batch craft brewing.

F

Faculty Brewing Co. – A Vancouver Brewery Creek brewery with an educational approach to craft beer.
Farm Country Brewing – A Langley-based brewery creating farmhouse-style and traditional beers.
Farmhouse Brewing Co. – A Chilliwack brewery offering a mix of hop-forward and rustic farmhouse ales.
Fern + Cedar Brewing – A Qualicum Beach brewery on Vancouver Island, featuring nature-inspired brews.
Fernie Brewing Co. – A Kootenay Rockies brewery in Fernie, known for its mountain-inspired beers.
Field House Brewing (Abbotsford & Chilliwack) – A Fraser Valley-based brewery with a strong local and farm-to-table focus.
Firehall Brewery – An Oliver-based brewery located in a historic firehall, crafting small-batch beers.
Fisher Peak Brewing – A Cranbrook brewery in the Kootenay Rockies, serving craft beer alongside pub fare.
Five Roads Brewing – A Langley-based brewery focusing on hop-forward and European-inspired beers.
Foamers’ Folly Brewing – A Pitt Meadows brewery known for bold flavors and experimental brewing.
Four Winds Brewing Co. – A Delta brewery famous for its award-winning West Coast and Belgian-style beers.
Fox Mountain Brewing Co. – A Williams Lake brewery, bringing craft beer to the Cariboo region.
Freddy’s Brewpub – A Kelowna-based brewpub featuring house-brewed beers and casual dining.
Fuggles Beer – A Richmond brewery known for its creative and playful approach to brewing.

G

Giant’s Head Brewing – A Summerland-based brewery in the Okanagan, offering locally inspired beers.
Galaxie Craft Brewhouse – A White Rock brewery offering bold and experimental craft beers.
Gladstone Brewing – A Courtenay-based brewery on Vancouver Island, featuring European and West Coast styles.
Grey Fox Brewing – A Kelowna-based brewery, offering gluten-free craft beer options.
Grist & Mash Brewery – A Kimberley-based brewery in the Kootenay Rockies, focused on handcrafted small-batch beers.
Granville Island Brewing – One of BC’s oldest craft breweries, located in Vancouver’s iconic Granville Island district.

H

The Hatching Post – A West Kelowna brewery with a country-western theme and house-brewed craft beer.
Herald Street Brew Works – A Victoria brewery focused on high-quality, innovative brewing.
Highway 97 Brewery – A Penticton brewery along the Okanagan Ale Trail, crafting hop-forward beers.
Hornby Island Brewing – A small, community-focused brewery on Hornby Island.
House of Funk Brewing – A North Vancouver brewery experimenting with wild fermentation and barrel aging.
Howe Sound Brewing – A Squamish-based brewery with a strong legacy in BC craft beer.
Howl Brewing – A small, North Saanich-based brewery specializing in small-batch, locally inspired beers.
Hoyne Brewing – A Victoria brewery producing consistently high-quality, well-balanced beers.

I

Île Sauvage Brewing – A Victoria-based brewery specializing in mixed fermentation and sour beers.
Iron Road Brewing – A Kamloops brewery offering small-batch, railway-inspired beers.

J

Jackknife Brewing – A Kelowna-based brewery known for experimental and creative beers.

K

Kelowna Beer Institute – A Kelowna-based brewery offering a casual, educational beer experience.
Kettle River Brewing Co. – A Kelowna brewery known for its small-batch, handcrafted beers.

L

La Cerveceria Astilleros – A North Vancouver brewery specializing in Latin-inspired craft beers.
Lakesider Brewing Co. – A West Kelowna brewery featuring lakefront-inspired beers.
Land & Sea Brewing – A Comox-based brewery on Vancouver Island, focusing on balanced craft beers.
Lighthouse Brewing – A Victoria brewery with a long-standing tradition of crafting quality beers.
Lillooet Brewing Company – A small, locally driven brewery in Lillooet.
Locality Brewing – A Langley brewery emphasizing farm-to-glass brewing with local ingredients.
Longwood Brewery – A Nanaimo-based brewery and brewpub focusing on traditional and experimental styles.
LoveShack Libations – A Qualicum Beach-based nano-brewery, crafting small-batch beers with a personal touch.
Lumberjack Brewing – A Grand Forks brewery inspired by rugged BC landscapes and traditional brewing techniques.
Luppolo Brewing Company – A Yeast Van brewery specializing in Italian-inspired and hop-forward beers.

M

Main Street Brewing – A Brewery Creek Vancouver brewery known for classic and modern craft beers.
Maple Meadows Brewing Co. – A Maple Ridge brewery producing a mix of traditional and modern craft beers.
Mariner Brewing – A Coquitlam-based brewery bringing craft beer culture to the North of the Fraser region.
Marten Brewing Co. – A Vernon-based brewery producing traditional and modern craft beers.
Mayne Island Brewing Company – A Gulf Islands brewery offering small-batch craft beers.
Mighty Peace Brewing – A Fort St. John brewery, serving Northern BC with locally inspired craft beer.
Mile Zero Brewing – A Metchosin-based brewery on Vancouver Island, focusing on community-driven beer styles.
Moody Ales & Co. – A Port Moody-based brewery with a strong focus on collaboration and innovation.
Mission Springs Brewing Company – A historic brewpub in Mission, crafting house-made beers with a classic West Coast feel.
Mount Arrowsmith Brewing – A Parksville-based brewery on Vancouver Island, crafting classic and modern styles.
Mountainview Brewing – A Hope-based brewery along the Fraser Valley Ale Trail.
Mt. Begbie Brewing – A Revelstoke-based brewery in the Kootenay Rockies, known for award-winning beers.

N

Neighbourhood Brewing – A Penticton-based brewery with a community-driven approach to craft beer.
New Tradition Brewing – A Comox brewery celebrating local heritage with small-batch craft beers.
Nelson Brewing Company – A long-established organic brewery in Nelson, Kootenay Rockies.
Noble Pig Brewhouse – A Kamloops-based brewery and brewpub offering handcrafted beers and food pairings.
North Point Brewing – A North Vancouver brewery known for easy-drinking, West Coast-inspired beers.
Northpaw Brew Co. – A Port Coquitlam-based brewery blending Canadian and Caribbean brewing influences.

O

Off The Rail Brewing Co. – A Vancouver-based brewery in Yeast Van, specializing in European-inspired ales.
The Office Brewery – A Kelowna brewery known for its modern, innovative beer styles.
Okanagan Spring Brewery – One of BC’s largest and oldest breweries, based in Vernon, specializing in lagers and ales.
Old Abbey Ales – An Abbotsford-based brewery producing a mix of Belgian-style and experimental beers.
Old Yale Brewing – A Chilliwack brewery well known for its trail-themed and adventure-inspired craft beers.
Over Time Beer Works – A Kimberley-based brewery in the Kootenays, crafting small-batch beers.

P

Parallel 49 Brewing – A Vancouver brewery famous for its hop-forward and experimental beers.
The Parkside Brewery – A Port Moody-based brewery offering a range of classic and innovative craft beers.
The Patch Brewery – A Maple Ridge brewery known for its small-batch, community-focused beers.
Patina Brewing – A Port Coquitlam brewery that pairs beer with smoked meats and BBQ.
Pemberton Brewing Co. – A small brewery in Pemberton, focusing on handcrafted, locally inspired beers.
Pacific Western Brewing – One of BC’s largest and oldest breweries, based in Prince George, known for classic lager styles.
Persephone Brewing – A Gibsons-based farm brewery dedicated to sustainability and craft brewing.
Phillips Brewing & Malting – A Victoria-based brewery known for its creativity, innovation, and bold flavors.
Poco Brothers Brewing Co. – A Port Coquitlam-based brewery focused on sessionable craft beers.
Post & Row Brewing Co. – A Dawson Creek-based brewery bringing craft beer to Northern BC.
Powell Brewery – A Vancouver-based Yeast Van brewery crafting hop-forward and experimental beers.

R

RAD Brewing – A Comox brewery offering small-batch beers with a fun, retro theme.
Radium Brewing – A Radium Hot Springs-based brewery in the Kootenays, focusing on local ingredients.
Railside Brewing – A Kelowna-based brewery with a relaxed, outdoor-friendly vibe.
Ravens Brewing Company – An Abbotsford brewery producing both traditional and experimental beer styles.
R&B Brewing – A Vancouver-based Brewery Creek brewery, known for its well-crafted core lineup.
Red Arrow Brewing – A Duncan-based brewery on Vancouver Island, producing a mix of classic and modern beers.
Red Bird Brewing – A Kelowna brewery with a strong focus on community and creative beers.
Red Collar Brewing – A Kamloops brewery with a European-inspired approach to craft brewing.
Red Truck Beer Company – A Vancouver brewery inspired by classic Americana and simple, quality brewing.
Rewind Beer Co. – A Port Moody-based brewery bringing a nostalgic, retro feel to craft beer.
Riot Brewing Co. – A Chemainus-based brewery offering playful branding and bold, flavorful beers.
Ricochet Brewing and Taphouse – A Salmon Arm brewery creating small-batch, innovative beers.
Rossland Beer Company – A Rossland-based brewery in the Kootenays, focused on small-batch brewing.
Rumpus Beer Co. – A Revelstoke-based brewery with a fun, laid-back approach to craft beer.
Russell Brewing Company – A Surrey brewery producing hop-forward and classic beer styles.
Rusted Rake Brewing – A Nanoose Bay-based brewery offering farm-to-glass craft beer.
Rustic Reel Brewing Co. – A Kelowna-based brewery inspired by the Okanagan’s outdoor lifestyle.

S

Salt Spring Brewing Co. – A Salt Spring Island-based brewery offering small-batch, locally crafted beer.
Shaketown Brewing – A North Vancouver brewery reviving the area’s historic brewing culture.
Sherwood Mountain Brewhouse – A Terrace-based brewery, bringing craft beer to Northern BC.
Shore Line Brewing – A Kelowna brewery crafting smooth, balanced beers.
Sidekick Brewing – A Chilliwack brewery focused on approachable, drinkable craft beers.
Settlement Brewing – A Vancouver-based brewery crafting well-balanced and contemporary beer styles.
Silverstar Brewing Company – A Vernon brewery offering clean, crisp, and flavorful craft beers.
Slackwater Brewing – A Penticton brewery celebrating BC’s outdoor lifestyle with fresh craft beers.
Slow Hand Beer Co. – A Vancouver-based brewery specializing in slow-crafted lagers and European styles.
Small Gods Brewing – A Sidney brewery inspired by storytelling and literature, crafting artisanal beer.
Smithers Brewing Company – A Smithers-based brewery bringing craft beer to Northern BC.
Smugglers Trail Caskworks – A Langley-based brewery offering bold, traditional cask ales.
Sooke Brewing Company – A Sooke-based brewery on Vancouver Island, known for fresh, locally made beer.
Sooke Oceanside Brewery – A Sooke brewery crafting West Coast-inspired ales and lagers.
Spinnakers Brewpub – A Victoria-based brewpub, one of Canada’s oldest, pioneering craft beer in BC.
Stanley Park Brewing – A Vancouver-based brewery inspired by BC’s natural landscapes, producing a mix of traditional and modern beer styles.
Steamworks Brewing Co. – A Vancouver-based brewery famous for its steam-powered brewing system.
Steel & Oak Brewing – A New Westminster brewery blending European tradition with modern innovation.
Storm Brewing – A legendary Vancouver brewery known for experimental and boundary-pushing beers.

T

Tailout Brewing – A Trail-based brewery in the Kootenays, inspired by BC’s fishing culture.
Tapworks Brewing Company – A Gibsons-based brewery on the Sunshine Coast, creating easy-drinking ales.
Taylight Brewing – A Port Coquitlam brewery with an emphasis on sessionable craft beers.
Three Lakes Brewing – A Kelowna-based brewery producing classic and modern beer styles.
Three Ranges Brewing Company – A Valemount-based brewery bringing craft beer to the Northern Rockies.
Tin Whistle Brewing – A Penticton-based brewery with a focus on sustainability and creative flavors.
Tinhouse Brewing – A Port Coquitlam brewery crafting small-batch, community-driven beers.
Tofino Brewing – A Tofino-based brewery creating unfiltered, locally inspired beers.
Torchlight Brewing – A Nelson-based brewery in the Kootenays, known for creative, small-batch brews.
Trail Beer Refinery – A Trail-based brewery bringing fresh, locally crafted beers to the West Kootenay region.
Townsite Brewing – A Powell River-based brewery with Belgian-style and experimental beers.
Trading Post Brewing – A Langley brewery producing traditional European-inspired craft beers.
Trench Brewing & Distilling – A Prince George brewery in Northern BC, focused on locally inspired brews.
Twa Dogs Brewery – A Victoria brewery producing Scottish-inspired ales and lagers.
Twin City Brewing Co. – A Port Alberni brewery known for balanced, locally influenced beers.
Twin Sails Brewing – A Port Moody brewery specializing in hazy, juicy, and hop-forward styles.

U-Z

Ucluelet Brewing – A Ucluelet-based brewery creating coastal-inspired craft beers.
Unleashed Brewing – A Kelowna brewery with a dog-friendly, community-oriented focus.
Ursa Minor Brewing – A Burns Lake-based brewery bringing craft beer to the Northern Interior.
Vancouver Island Brewing – A Victoria-based brewery, one of BC’s longest-running craft breweries.
Way Back Brew Co. – A Surrey-based brewery with a nostalgic, retro-themed approach to beer.
Wheelhouse Brewing – A Prince Rupert brewery bringing craft beer to BC’s North Coast.
Whistler Brewing Co. – A Whistler-based brewery creating mountain-inspired craft beers with a focus on fresh, local ingredients.
Whistle Buoy Brewing – A Victoria brewery creating small-batch, innovative craft beers.
Whitetooth Brewing – A Golden-based brewery in the Rockies, inspired by mountain adventure.

Questions BC Craft Beer Operators Should Ask

This comprehensive question bank is designed to help BC craft brewery owners and operators gather actionable customer feedback across all aspects of their business. These questions can be used in surveys, casual conversations, social media polls, focus groups, taproom interactions, and online forms.

Beer Quality & Selection

Understanding consumer preferences and improving beer offerings.

What’s your favorite beer style, and why?
What’s your least favorite beer style, and why?
How often do you try new beer styles versus sticking with your favorites?
Are there any beer styles you wish we offered but currently don’t?
Do you prefer traditional or experimental craft beer flavors?
How do you feel about sour beers / barrel-aged beers / hazy IPAs / dark lagers?
What’s the best beer you’ve had from us, and what made it stand out?
What’s one thing we could do to improve the flavor of our beers?
Do you prefer small-batch seasonal releases or a consistent core lineup?
What other BC breweries do you love, and why?
If you could create your own dream beer, what would it be?

Taproom & On-Site Experience

Improving the customer experience inside the brewery.

What’s your go-to brewery atmosphere: cozy & intimate or large & social?
How would you rate the vibe and ambiance of our taproom?
Are there any changes we could make to improve seating, lighting, music, or decor?
What’s one small touch that would make our taproom experience even better?
How can we make our staff interactions more enjoyable and memorable?
Do you feel like our pricing is fair for the quality and experience we offer?
Are our beer flights and tasting sizes appropriate for sampling?
Do you enjoy beer education opportunities (e.g., tasting notes, brewing process explanations)?
Would you attend behind-the-scenes brewery tours or beer-making classes?
How often do you visit multiple breweries in one trip, and how does that affect your experience with us?

Packaging & Take-Home Options

Understanding consumer behavior for off-site consumption.

Do you prefer to drink beer on-site or take it home?
How often do you purchase growlers, crowlers, or cans from breweries?
What’s your favorite beer packaging format (cans, bottles, growlers, crowlers, kegs)?
How important is can design and branding when choosing a new beer?
Do you feel our beer packaging is eye-catching and informative?
Would you be interested in a beer subscription box or mix pack?
Would you like more options for single-can purchases vs. 4-packs or cases?
Where do you typically buy craft beer (brewery, liquor store, restaurant, online)?
Would you buy our beer if it was available in local grocery stores?

Events & Community Engagement

Gathering input on local events and engagement opportunities.

What types of brewery events do you enjoy the most? (Live music, trivia, comedy, beer releases, food pairings, etc.)
Would you attend members-only or VIP beer nights?
Are you interested in beer & food pairing dinners?
Would you participate in a brewery-run club or fitness event?
What local charities or community causes would you like us to support?
Would you like to see more collaborations with other breweries?
How important is it that a brewery is involved in the local community?
How likely are you to recommend our brewery to out-of-town visitors?

Retail & Distribution

Understanding how and where customers buy beer outside the taproom.

Where do you typically buy your craft beer outside of breweries?
How often do you buy our beer from liquor stores versus at our brewery?
What’s your biggest frustration with buying craft beer at liquor stores?
Which BC liquor stores should carry more of our beer?
Have you seen our beer in restaurants, bars, or taprooms? If so, where?
Do you prefer to buy craft beer online for home delivery?
What would make you more likely to subscribe to an online beer club?

Food & Non-Beer Offerings

Enhancing food and beverage pairings.

How important is having food options at a brewery?
Would you prefer a food truck, in-house kitchen, or BYOF (bring your own food)?
What type of food do you think pairs best with our beer?
Would you be interested in beer & food pairing menus or events?
Should we offer more non-alcoholic options (mocktails, craft sodas, kombucha)?
Would you be interested in a house-brewed non-alcoholic beer?

Marketing, Branding & Social Media

Understanding how customers engage with brewery content.

How did you first hear about our brewery?
Do you follow us on social media (Instagram, Facebook, TikTok, etc.)?
What kind of content do you enjoy the most? (Behind-the-scenes, beer releases, memes, staff features, etc.)
Do you find our website easy to navigate for beer info and events?
Would you sign up for a brewery email newsletter with updates and deals?
Would you participate in exclusive online pre-orders for new beer releases?
How likely are you to buy brewery merchandise (shirts, hats, glassware, etc.)?

Sustainability & Ethical Practices

Understanding consumer preferences for sustainability in craft brewing.

How important is it for a brewery to be environmentally conscious?
Do you prefer breweries that use local BC ingredients?
Would you pay more for beer brewed with 100% sustainable practices?
How important is it for a brewery to minimize waste and water usage?
Should we expand our efforts to use compostable or reusable packaging?
Would you support a deposit-return program for growlers and cans?

Customer Loyalty & Memberships

Exploring ways to keep customers engaged long-term.

Would you be interested in a brewery loyalty program (discounts, points, exclusive releases)?
Would you pay for a yearly membership that includes perks like early beer access or discounts?
What exclusive perks would make a membership program worth it to you?
Do you regularly visit the same breweries, or do you prefer to try new ones each time?
What’s the biggest factor in choosing a brewery to visit more than once?

Industry & Competitive Insights

Understanding how customers compare different breweries.

What’s the biggest factor when choosing a craft brewery? (Beer quality, atmosphere, staff, price, location?)
What brewery outside of BC do you wish we were more like, and why?
What’s the most memorable craft beer experience you’ve ever had?
If you could change one thing about the craft beer industry in BC, what would it be?
How do you feel about beer pricing in BC compared to other provinces or countries?

Final Thoughts

This master list of questions allows BC craft brewery operators to engage with customers in a meaningful way and align feedback with business analytics. By continuously collecting data through these questions, breweries can refine their offerings, improve customer experience, and innovate their business models to thrive in BC’s competitive craft beer market.